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Website Design & Development

Phase I: Discovery & Planning

A: Develop Final Website Map & Scope of Work

After approval of the initial estimate, Apollo Marketing Design (ApolloMD) will work with you, your staff, and/or any potential stakeholders, to define specific website goals and establish marketing strategies, platform, technical requirements, functionality, content, structure and site architecture. At this stage it’s a good idea to gather a complete list of websites you like, or sites you want us to reference when designing yours. We will examine what you like about them in terms of color, design, content, and navigation. It can take many hours to align goals and plan your website before the first page is created. Much depends on what kind of logo, literature, advertising art, sales copy and technical information you already have or can provide. The fastest approach will be to place your current brand’s look and literature online. It will take more time if you choose to have us create a new brand identity and content for your company. The process may sound overly thorough, but time spent planning will act as a guide and eliminate change orders once the website construction begins. We want your project to be a success. 

B: Review Final Website Map & Scope of Work - (First Required Sign-off)

At the end of Phase I, Monster Design Company will present a website map, showing site pages and connections, as well as a functionality key detailing site components, and a realistic schedule for site completion. This valuable information will establish a final scope of work for your website. It is possible that an adjusted estimate will be presented if there has been any change of scope brought to light during Phase I. After approval of the final website map, scope of work, and possible estimate adjustments, the initial design development will begin.

Phase II: Design Development & Production

A: Information & Content Procurement

In Phase II, you will want to collect content that may end up on the web site. Content may include: logos, graphics, company colors, photography, illustration, final copy, images, ads and ad art from manufacturers or trade associations, company literature, sales letters, magazine or newspaper clippings about your company or industry, – anything you think will help us make your website great. It is best to provide, as digital files, any content to be considered and/or included in the design phase. Unless the website is hosted by MDC, you will also provide host server contact information, including FTP user names and passwords, to facilitate the download of existing content or upload of the final website by Monster Design Company. 

B: Design & Presentation of Website Concepts - (Second Required Sign-off)

Monster Design Company will electronically present a design mock-up of the home page and a subsequent page for approval. Designs will include suggested colors, themes, and navigation. After any modifications to the home page concepts, and a design direction is approved, all final client provided logos, graphics, images, photography, illustration, and copy are required. Any delay or missing information at this stage will delay production. After design direction approval, final layout and production of the website will begin.

C: Design Integration & Programming of Website

A final working website will be created based on the approved design, content, navigation and functionality. This site will be created separate from any existing website so as not to disturb business operation. The creation process includes all programming, and link integration required for a fully functional website.

D: Review of Test Website - (Final Required Sign-off)

Monster Design Company will post a test website for final acceptance and approval. First draft copy corrections and minor modifications are included after the initial site test. Any design or authors alterations after the re-launch of the corrected test website will be considered billable time. 

Phase III: Handbook & Training

A: Handbook

Delivery of a Website Handbook containing all Hosting and Outside Vendor Data and Contact Information, Usernames and Passwords, and Instructions for using the Content Management Functionality.

B: Training & Orientation

Training and orientation to introduce stakeholders to the functionality of the Content Management System and the overall benefits of the website.

Phase IV: Launch

A: Launch of Final Website

After approval of finalized web site and payment of project estimate balance and any change orders costs, the completed site will be posted to the hosting server and viewable to the public or network.

Phase V: Maintenance & Recurring Expenses

A: Ongoing Maintenance

Regular maintenance of your website could include updating content, and marketing messaging, as well as updating SEO information to help keep your website as visible as possible. Recurring expenses could include hosting costs, shopping cart fees, a merchant account, additional training, etc. Putting a plan together that addresses the ongoing maintenance of your website will help keep the site relevant and cost effective.