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Our Approach

From concept through execution, Apollo works with you to create communication solutions that are as unique as your business.

At Apollo, we think like a partner and act as a resource throughout your project’s development – from research through execution and evaluation – ensuring a smooth and exciting experience for everyone involved. Our extensive experience creating identities, brochures, direct mail, web sites, advertising, media, PR, packaging, publications, annual reports, and information graphics results in a comprehensive, insightful approach to every project that generates a total business solution, not disconnected design.

Discover

The first step is to get to know you, and for you to get to know us. It’s a crucial step to ensure we deliver a product that is on strategy, relevant and effective. We will take the time to get to know your unique business issues and challenges (Need to recruit new patients or physicians amongst a sea of competitors? Need a stronger voice in the online community?), we will research the competitive landscape and may even suggest a few focus groups to better understand what makes your customers tick. We will gather the information and criteria we need from you to confirm scope of work and accurate estimates. We will also identify measurements for success to keep us all on track.

Develop

Whether you are looking for a complete branding and communications package or just want to give your website a facelift, every successful project begins with a creative strategy. We will take the research and discoveries from our Discover phase and apply them to a strategy brief that will guide our creative process. It will help define your voice, your personality, what you want to make sure your communications say and how you want them to make your target customers feel. Then, the fun begins. We will develop and present a selection of design and marketing concepts for your consideration, apply the chosen concept to a variety of layouts depending on your needs, and voila, a campaign is born.

Deploy

We can take care of media buying and placement, printing and packaging needs, serve up your web site, beautify your sales conference booth and give your entire office a branding makeover. Whatever your execution needs, we have the production relationships that deliver quality without breaking the bank. We can also equip your staff with the tools they need to be brand champions, from brand standards manuals to phone scripts.

Evaluate

Like any great partnership, we will be there for you from start to finish – and beyond. We can help you with post-campaign analysis to monitor effectiveness and make adjustments where needed. Our clients rely on us to keep their communications fresh and current, so we make it a point to check in regularly and offer up new ideas and celebrate successes.